Mostrando entradas con la etiqueta Mobile Global Congress Barcelona. Mostrar todas las entradas
Mostrando entradas con la etiqueta Mobile Global Congress Barcelona. Mostrar todas las entradas

jueves, marzo 01, 2012

Mobile Global Congress 2012

Pues ya está, ya ha pasado. Hemos visto mucha innovación, muchos nuevos terminales (potentísimos todos, 4-quad, etc), tablets hasta en los lavabos, LTE, Femto-cells, android omnipresente (tanto que RIM y Windows mobile parecían arrinconados en el pabellón "Apps Planet")... Aunque luego anexaré un artículo que me ha gustado, como resumen de la feria, yo lo veo así:


  1. Las nuevas aplicaciones móviles están colapsando las redes móviles. Urge desplegar LTE y utilizar las actuales redes fijas (con WIFI) para descongestionar. Algunos, cómo Cisco, apuestan por el nuevo mercado de las Femto-cells. Veremos.

  2. Tablets por todas partes. La mayoría android. ¿Dónde está Apple?

  3. Terminales con una capacidad de proceso y gráfica espectacular. Destacamos el nuevo Samsung note, la gama Ascend-D de Huawei o el Lumia de Nokia.

  4. LTE ready para despliegue, y muchos vendors ofreciendo tecnología para desplegar una BTS en el sitio más inhóspito del mundo.

  5. El mundo de las aplicaciones explotando everywhere. Barcelona tiene, realmente, una gran oportunidad que debe saber aprovechar.

En fin, mi sexta edición ya, y esperando la siguiente...Y anexo el artículo prometido de "Mobile Europe":

It's been a riot...

By general accord this has been a very productive Mobile World Congress. Exhibitors, never slow to point the finger if booth traffic is down, have almost universally said that they have had more meetings with potential and actual customers than ever. The GSMA had trailed the fact that this would be its biggest ever show, and it certainly felt like it on Monday and Tuesday as the halls filled up, and the Conference sessions played out to packed houses.The Association also managed to negotiate some kind of last minute deal with the Transport Union not to strike, and on Wednesday evening successfully evacuated 30 thousand odd attendees out the "back door" of Congress as Barcelona's Mossas did their best to turn a protest into a riot out the front.
Also rioting was the EC's Steely Neelie Kroes, who picked a Twitter fight with Vodafone's CEO, Vittorio Colao. To use the playground jargon that seems appropriate, Colao started it, when on Monday he said in his operator keynote: "Does Europe need employment or does Europe need rate cuts? We should stop having this continuous intervention on prices and let the industry reinvest the money," he said. But on Tuesday, Digital Agenda Commissioner, Neelie Kroes, said, on Twitter, that she would not be intimidated."Message to Vittorio and Vodafone: I call your bluff. I take the side of the Vodafone customer. Remember, if consumers lose their fear of using their smartphones and tablets when traveling across Europe, operators will benefit as well," said Kroes.
This Twitter intervention made a change from her tactic a couple of years ago, which was to hold an impromptu press conference on the steps of the Congress, efectively gatecrashing a GSMA-managed press event (featuring the top industry CEOs) that was not proceeding to her liking. What has she planned for next year? Perhaps a Mobile World Live streamed Keynote: going toe to toe for 12 Rounds in the Ring with Mr Bernabe?Bluff or not, the operators tend to get their party-line in place before MWC, arriving with a top line message. They say they want to invest, and they seem to be doing just that - giving some serious buying signals in the areas of small cells, WiFi control and integration, backhaul, customer analytics and in high capacity platforms that will allow them to apply security, policy and charging in real time, at massive scale. And what is more, the vendors have turned up with some actually quite interesting products and developments. Alcatel-Lucent, for example, is on the warpath with its lightRadio cube and network products. We saw a glimpse of its product path, which included a dual radio metrocell, supporting LTE and 3G, as well as a high power metrocell for rural use (a ruracell?). Very interestingly, there was also talk of an extreme broadband Cube, that is being thought about in terms of operators sharing the radio. This would be transformational, and have a real economic impact in the small cell market. Alcatel-Lucent had also placed 8 lightRadio picocells around the Fira, operating LTE in 2.6GHz spectrum from Telefonica along with two macro cells. We saw a speed test on one LTE device show 35Mbps throughput, and vanishingly low latency. The handset vendors were also in a weapons race, arming themselves with 40 megapixel warheads, and quad core missiles. Samsung probably won the "cute marketing" race with its Galaxy Note, employing artists to sketch caricatures of attendees on the tablet. Huawei unveiled a shiny black horse in front of the fountain to publicise its Ascend D phone range. Placed in front of the slightly fascistic towers at the top of the Avenue, it looked vaguely threatening, as if about to trample a rioter underfoot, rather than aspirational. And speaking of threatening, we heard from one exhibitor whose stand was visited by some "phantom" operator representatives who didn't seem quite right. (Big clue, they weren't remotely from the country they claimed to come from). When challenged, they fled quickly, having offered Googlemail addresses as evidence of their operator credentials. Espionage is live and kicking, still, at MWC. Next year the event will be in the new Fira location, which is bigger than the grand old dame on the Avenue. We're already hearing that the major vendors have booked up large amounts of space, putting a premium on booth space for the rebooking of smaller vendors. It's a shake-up, which is not a bad thing, but it's giving the vendors a bit of a headache at the moment.
So we might have quite a different looking exhibition next year, it seems. Bring it on. But for now, it's time for some sleep and reflection.We'll back next week catching up and following up on more news and analysis from the event, as well as a whole clutch of videos. Then our post-show round-up digital issue will be out very soon after, putting all our content into one place.
Adios.
(By Keith Dyer, Editor, Mobile Europe)

lunes, julio 25, 2011

Qué gran noticia: "GSMA names Barcelona as Mobile World Capital"



Y cómo es una nota de prensa de la misma GSMA, me limito a transcribirla, creo que es una excelente noticia para todos...


"The GSMA has announced that Barcelona has been selected as the Mobile World Capital from 2012 to 2018. According to the association, the Spanish city saw off close competition from a final shortlist that also included Milan, Munich and Paris. As the Mobile World Capital, Barcelona will be home to the Mobile World Congress for at least the next seven years and will also “develop a range of other programmes and activities that will span the entire year and will benefit not only the citizens of Barcelona, Catalonia and Spain, but also the worldwide mobile industry.” This includes the Mobile World Centre – "exhibitions which meld culture and technological innovation, facilities for the development and incubation of mobile solutions, and retail and hospitality venues” – and the Mobile World Festival, targeted at the general public and encompassing sporting events, music and art festivals, film awards, applications and technology fairs.


Next year’s Mobile World Congress will remain at the current Fira venue, but from 2013 it will move to the new Fira de Barcelona Gran Via. According to estimates from the Barcelona Candidacy, the Mobile World Capital will generate, in the first year alone, more than EUR300 million, along with thousands of part-time jobs. Based on Barcelona's assessments, the economic impact could reach EUR3.5 billion over the seven years of the Mobile World Capital. The GSMA began its search for the Mobile World Capital by first evaluating 30 cities, narrowing the list to six candidates in August 2010 (the four cities that made the final shortlist, as well as Amsterdam and Cologne) and then identifying a final four last January.





miércoles, febrero 23, 2011

MWC'2011. Lo más destacable.

Bueno, la semana pasada concluyó el Mobile Global Congress 2011 en Barcelona. Lo cierto es que es una feria extraordinaria, que ha relanzado Barcelona a nivel mundial, y en la que se tiene la sensación de estar en la "élite" de la tecnología...
Este año, había más de todo: expositores, visitantes, stands, novedades... Alegría. La alegría vuelve al sector, y eso es una buena noticia. La más destacable.
La otra gran novedad era la de las tabletas, los "tablet". Todas las marcas exponían la suya: RIM (Blackberry), Samsung, etc. Pero a mí no me pareció tanta, habida cuenta de que todos son "followers" de la estrategia iniciada por Apple, que es el que se arriesgó en su día, abriendo camino. El resto, meros seguidores.
De todos modos, lo más sorprendente, y todos los que tuvimos oportunidad de analizar las novedades coincidíamos, fue Android (Google). El despliegue era espectacular: casi todos los stands tenían un bol con los caramelillo verdes de Android, aplicaciones, presentaciones, una zona Android dirigida a gente joven desarrolladora, etc. Y este es el segundo punto destacable de la feria: Que ha cambiado. Ya no es SOLO una feria para vender a los operadores, sino también es una feria para desarrolladores, para captarlos y ver tendencias. Y eso... Es otra historia.